SOCIAL MEDIA

Social media that elevates your brand without the overwhelm.

We offer social media support that elevates your brand without adding overwhelm. Many businesses pour energy into great products and services but struggle to communicate that value online. We step in to simplify that process and help brands show up with clarity and confidence.

We design posts aligned with your objectives, create branded content tailored to your audience and develop reels and visuals that feel true to your story. Our approach focuses on consistency, intentional design and achievable systems that help businesses build a strong, confident online presence.

2026 PRICE LIST

People are visiting your website… but are they staying?

This week in our metrics that matter series, we’re looking at bounce rate.

This is the percentage of people who land on your website and leave without taking any further action.

It matters because it shows whether your website is holding attention or losing it.

You don’t need to overthink the numbers. Start by asking, does your website clearly show what you do and what someone should do next?

If you want to improve it, focus on clear messaging, strong first impressions and guiding people through your pages.

Your website might not be broken it might just be tired 😌
I offer website update services to help businesses keep their sites fresh, clear and easy to use (no full redesign needed).

5 simple ways I can update your website:
- Refresh your copy so it actually sounds like you
- Swap in new images or graphics
- Clean up spacing and layout
- Improve mobile responsiveness
- Fix outdated details and broken links

Quick updates. Real impact.
If your site needs a little love, send us a DM or check out the link in bio

Do you know where your website visitors are actually coming from?

This week in our metrics that matter series, we’re looking at traffic sources.

This shows you how people are finding your website. It could be through social media, search engines, direct links or referrals.

It matters because it tells you what’s working.

If most of your traffic is coming from one place, that’s a strength, but it can also be a risk.

You don’t need to overcomplicate it. Start by noticing where your traffic is coming from and what you’re doing to drive it.

If you want to improve it, focus on building more than one source so your growth feels more stable and consistent.

〰️Client case study: This One Too 〰️
I’ve been working with the lovely Melita from This One Too over the last few months.

When we first connected, bookings had started to feel a little stagnant and she knew it was time to refresh her approach.

We started with a comprehensive marketing plan to bring some clarity and direction. From there, we focused on the next steps that would make the biggest impact.

That looked like:
• Outreach to build new opportunities
• A website refresh
• Refining her social media

We then brought it all to life with an outreach pack, including email signatures, a program on a page and business card design.

Her feedback so far has been really special to receive.
“Emma's support and guidance was invaluable to helping me set the direction for my business. Emma's warmth, expertise and patience during the process was greatly appreciated.”

This is exactly what this work is about. Creating clarity and helping you feel confident in the direction you’re taking.

How can we help take your business to the next level?
Get in touch.

Your content might be good, but are people actually seeing it?

This week in our metrics that matter series, we’re looking at impressions.

Impressions are how many times your content is shown on someone’s screen. Not how many people interact with it, just how many times it appears.

It matters because if people aren’t seeing your content, they can’t engage with it.

You don’t need to overcomplicate it. Start by noticing which posts are reaching more people and what they have in common.

If you want to improve your impressions, focus on strong opening lines, consistent posting and using formats like video that are more likely to be pushed out.

World Art Day feels like the perfect time to share a little of my story.

It started with early mornings drawing in bed with my grandma and a mum who was always creating something beautiful. That love for art has stayed with me ever since.

When I was planning my own wedding, I realised how much stationery had lost that personal touch. Everything felt a little too mass produced.

I wanted to bring artwork back into paper. To take something hand drawn, something meaningful and turn it into bespoke pieces that tell a story.

Every one of our designs starts as a custom illustration and becomes something truly special, from invitations to menus, place cards and more. Pieces that tell your story in a way that feels personal and timeless.

The possibilities are endless, and I love working with each client to create something completely unique.

Enquire now to create your bespoke stationery ✨

People are clicking through… but are they actually spending time on your website?

This week in our metrics that matter series, we’re looking at website sessions.

A session is counted every time someone visits your website. It shows how many people are landing on your pages and spending time there.

It matters because this is where your content starts to turn into real interest.

You don’t need to overthink the numbers. Start by noticing when your sessions increase and what you were posting at the time.

If you want to improve it, focus on consistently directing people to your website and making it clear why they should visit.

Shot this while out for dinner at @smokehouse720bbq with the family 🍽️

Nothing planned. Just a few quick clips on my phone.

The trick isn’t just filming your product. It’s capturing the full experience. The lighting, the movement, the little in-between moments that make people feel something.

I used simple circular movements and natural wipes to make the shots flow, then pulled it all together in CapCut in a few minutes.

If you run a small business, try this next time you’re out or in your space. You don’t need a full production to create something that looks good.

Give it a go 👌

#smallbusiness #contentcreation #reelsideas #capcut #socialmediatips #behindthescenes #foodcontent #australianbusiness

Happy Easter 🤍

I’m spending the long weekend down in Melbourne with family, slowing things down a little and enjoying some time offline.

I hope you’re all having a really lovely break, whatever that looks like for you.

Likes are nice, but they don’t tell the full story.

We’re introducing our metrics that matter series. Each Friday, we’ll share a metric from web or social to help you understand why it matters, how to track it and how to improve it.

Starting with engagement rate.

This is how people interact with your content compared to how many people actually see it. It includes likes, comments, saves and shares.

It matters because it shows if your content is connecting, not just being seen.

You don’t need to overthink the numbers. A simple way to look at it is this: are people saving or sharing your posts? That’s where the real value is.

If you want to improve it, shift your focus away from likes and start creating content people want to come back to or pass on.

#MetricsThatMatter

There’s more to wedding stationery than just invitations.

It often starts there, but it’s all the smaller details that bring everything together on the day.

If you’re not sure what you might need, here’s a simple starting point:

• Save the dates
• Invitations
• RSVP cards or details cards
• Welcome sign
• Seating chart
• Place cards
• Menus
• Table numbers
• Bar or drinks menu
• Thank you cards

You don’t need everything on this list. It’s about choosing what feels right for your day.

If you’re starting to think about your stationery and want something that feels truly like you, you can explore our stationery services here: https://infowickintyredesi.wixsite.com/2026/stationery

#weddingstationery #customstationery #weddinginvitations #canberraweddings

Not sure what to post for Earth Hour?

You don’t need to overthink it. It doesn’t have to be perfect or overly polished. It just needs to feel genuine and aligned with your business.

If you’re stuck, here are a few simple ways to show up:

• Share one small action you’re taking
• Start a meaningful conversation with your audience
• Keep your message simple and honest

That’s it. No pressure, no overcomplicating it.

Showing up in a way that feels real will always land better than trying to say the “right” thing.

There’s something really special about creating pieces that feel like you from the very beginning.

This save the date was designed for Alexis and Tiffany, who are getting married in the UK. We leaned into a soft travel feel with hand-drawn details and a palette of burgundy and blue grey.

It’s always about more than just the paper. It’s about setting the tone, giving your guests a first glimpse into what your day will feel like.

The details: 250gsm burgundy cardstock, 200gsm matte white cardstock, custom arch cutout, A6.

If you’re starting to think about your own wedding stationery, I’d love to create something that feels just as personal to you.
Enquire via the link in bio 🤍

Before you start posting, designing or trying to grow your business online, there is one thing that matters more than all of it.

A plan.

It doesn’t need to be complicated or perfect, but it gives you direction. It helps you understand what you’re building, who it’s for and how you actually want to show up.

Without it, marketing can feel overwhelming and disconnected. With it, everything starts to make more sense.

I’ve shared a simple breakdown of why starting with a business plan makes your marketing easier and more effective.

Wedding stationery can feel overwhelming, but it doesn’t have to be. 🤍

In my latest blog post I walk you through how to choose the right pieces, how to decide what you actually need and how to keep everything feeling calm, intentional and truly you.

Whether it’s invitations, menus, place cards or thank you cards, a little clarity goes a long way and makes this part of wedding planning something you can enjoy.

👉 Tap the link in bio to read the full guide now.

#WeddingStationery #WeddingPlanning #IntentionalDesign #WeddingInspo #WickintyreDesignCo

At Wickintyre Design Co, pricing is grounded in fairness and clarity.

Every quote reflects the time, expertise and materials your project truly requires.
Clear scopes. No confusion. No scope creep.

By keeping our overheads manageable and our systems efficient, we can offer pricing that feels achievable without compromising on creative integrity.

Our pricing supports calm, intentional work.
Not rushed output.
Not volume-driven delivery.

It is woven through everything we do, from how we communicate to how we manage capacity and protect creative quality.

Fair. Transparent. Sustainable.

If you are planning something meaningful and want clarity from the start, let’s talk 🤍

🌟 top social media trends for small businesses in 2026 🌟

Want to stay ahead this year? These trends are shaping how small businesses show up online:

🎥 authentic short-form video
People are loving real moments over polished ads.

👥 micro-communities
Small, loyal groups = deeper connection and more trust.

💛 purpose-driven content
Share your why. Your story matters to your audience.

🗳 interactive posts
polls, quizzes, questions and stickers keep people engaging.

🤝 niche collabs
partner with fellow creators and small biz owners to grow together.

💬 meaningful DMs
DMs are becoming a key place for connection and sales. reply early and be genuinely helpful.

Which trend are you excited to try in 2026? drop a comment! 👇

This might sound a little different… but it matters.

Wickintyre Design Co is not for everyone, and that is intentional.

We are probably not the right fit if:

• You are looking for the cheapest or fastest option
• You want something pulled straight from a template
• You prefer rushed turnaround over thoughtful process
• You see stationery as an afterthought

We are for the people who care about the details.
The feeling.
The intention behind every piece.

We value clarity, calm communication and creative integrity. Every project is designed with care, not volume in mind.

If that sounds like you, we will likely create something beautiful together 🤍

Meet Murphy 🤍🐾

Our resident office pup and full-time morale booster at Wickintyre Design Co.

His daily responsibilities include:
• supervising design layouts
• approving paper samples by sitting on them
• reminding us it is time for a walk
• and ensuring snack breaks are never forgotten

He takes his role very seriously, especially when it involves cuddles or sunbathing near the window.

We think it is time Murphy received an official title.

Chief Cuddle Officer?
Head of Studio Security?
Director of Good Vibes?

Drop your suggestions in the comments 👇🐶

Have you just left the Canberra Wedding Expo feeling inspired… and maybe a little overwhelmed?

When everything starts to blur together, the details are what bring it back to you.

Your invitation.
The menu resting at each place setting.
A name card waiting for someone to find their seat.

These are the pieces your guests will hold in their hands. They set the tone before a single word is spoken.

At Wickintyre Design Co, I design custom wedding stationery that feels personal, thoughtful and beautifully aligned with your day. Nothing templated. Nothing rushed. Just intentional design that reflects your story.

If you are ready to turn all that inspiration into something tangible and truly you, I would love to create it with you.

Tag someone below you know is getting married 👇
Emma 🤍

She’s live 🤍

Wickintyre Design Co is officially here.

After more than ten years working in social media, marketing and visual communication, I’ve seen how powerful thoughtful design and clear messaging can be. It changes how people see your business and how you see yourself.

But this has always been about more than strategy.

It started with drawing beside my gran on Saturday mornings.
With my mum’s handmade cards that felt personal and full of care.

Those early moments shaped how I approach design now. It should feel human. It should feel considered. It should feel like you.

As the eldest daughter, I grew up learning how to support people properly. That instinct runs through this studio. I care about how clients feel during the process just as much as the final result.

Wickintyre Design Co exists to support passionate people doing good work who need help sharing it clearly and confidently.

Thank you for being here at the very beginning. It means more than you know.

Emma 🤍

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Interested in working with us? Complete the form below to enquire about one of our services, and we’ll get back to you with next steps.

Email us at: info.wickintyredesignco@gmail.com

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